LG has officially introduced its latest creation LG Optimus Sol, which is also known with its model number E730. The new LG smartphone is named after the Spanish word Sol that stands for sun.

The company chose this name due to its 3.8-inch WVGA (Wide Video Graphics Array) "Ultra AMOLED" (Active-Matrix Organic Light-Emitting Diode) display screen that provides clear view even in the direct sunlight.

The new Optimus Sol will be equipped with 1 GHz processor, a 5-megapixel camera, Android 2.3 Gingerbread and just 9.8 mm thick in size. The LG smartphone is expected to be released in Europe by next month and after that in the Central and South America. The device will be available in 3 different colour options that are titan, black and white.

Dr Jong-seok Park, president and chief executive officer, LG Electronics Mobile Communications stated, "The Optimus Sol stands out from its competitors as the most affordable 1 GHz Android smartphone with an AMOLED display."

He also added "By introducing a no nonsense phone that boasts one of the best displays on the market, we think we have a real winner for consumers looking for a subtle but visually stunning phone."

The LG Optimus Sol is equipped with a different power management system that enhances the battery life of the smartphone with 20-30 per cent, in comparison to other smartphones. When handset users opt for  the darker user interface, it improves the battery life of the phone since no white light is being produced. Besides, the Sol also comes embedded with the Wi-Fi Direct and DLNA (Digital Living Network Alliance) connectivity options.

Lets see how this handset actually performs in the market once it gets released. Will it be able to attract consumers like the earlier released LG Optimus 2X and LG Optimus Black, which are doing well at present?

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