"Summer PlacementNotification: Process starts November 4. Media entry to campus restricted. Info to be sourced only through external relations (ER) secretaries..."
Reads like a notice board? Actually, this is a blog by IIM Calcutta (IIM-C) on its Twitter account and it's just one of India's top management schools to have started using social networking and micro-blogging sites to keep students and aspirants abreast of placements and other institute-related information.
IIM-C is busy using Twitter.com to share the latest updates on its summer placements for its first-year students that will start on November 4. The process will run till the entire batch of 408 students is placed.
Paul Savio, one of the students behind this initiative, says: "We plan to keep sending out updates as often as possible, to intimate the public as to what is happening during the summer placement process. Twitter is our informal way of communicating with all those who are interested in the campus -- current studetns, alumni, faculty, press, associated universities and so on."
IIM-C started using Twitter informally last December. "We are even connected to many other universities, both in India, like with the other IIMs, MDI, etc, and abroad, like with the University of Melbourne, among others," Savio adds.
