Spy marketing: CIA rolls out ‘new and improved Web site’
Washington: The CIA prides itself on secrecy but the spy agency unveiled a revamped Web site today that promises a user-friendly layout and a “sleeker, more modern Web experience.”
Borrowing the jargon of corporate marketing, the Central Intelligence Agency touted its new online look for job-seekers or people interested in the spy service’s origins. “The new and improved Web site reflects CIA’s strong commitment to educating and informing the American people about the Agency’s history, mission, and organisation,” John Brennan, CIA Director, said in a statement.
“I encourage the public to explore the Web site and learn more about an American institution dedicated to protecting our country’s security,” said Brennan, known as the mastermind behind secret drone strikes in Pakistan and Yemen.
The CIA, heavily criticised over its reluctance to discuss drone bombing raids abroad or the treatment of terror suspects, said the new site offered more interactive features and more information to the public.