Wed, 10 Apr 2013 04:49:51 GMT

Ethiopia presents itself as tourist destination for Indians



From Anshuman G Dutta
Addis Ababa, Apr 9 (PTI) Ethiopia is focussing on tourism from India, with an aim to bag a substantial chunk of 13 million Indians travelling outside the country every year.

Located in the Horn of Africa, the African nation plans to raise the pitch about ''Come, visit Ethiopia'' theme to project itself among top five hot spots in the continent.

"India is a good source market for tourism now a days.
More than 13 million people travel out of India every year. We also expect to have a good share of this market, even one or two per cent of this is significant for us," Genet Teshome, Consulate General of Ethiopia in Mumbai, told PTI here.

Asked how the government plans to popularise Ethiopia as a tourist destination in India, Teshome said, "We at trying our best to advertise Ethiopian destinations in India. We participated in a number of tour and travel exhibitions. Only this year we participated in Pune."
Surrounded by Eritrea in north, Djibouti and Somalia in east, Sudan and South Sudan in west, and Kenya in south, the second most populous nation in the Africa has made elaborate arrangements to attract Asian tourists, including from India.

"Our Federal Government is very clear in its aim that Ethiopia should be among the five top tourist destinations in Africa and India will play a very crucial role in this process," said Tourism Facilitation Senior Expert, Cultural and Tourism Ministry, Getenet Yigzaw.

Having recently opened a cultural centre in its embassy in New Delhi, the country is also planning to set up tourism boards in India for tourism promotion.

"By next year we plan to establish our Tourism Boards in New Delhi and Mumbai. India is going to be a crucial factor in development of Ethiopia as a world-class tourism destination," Yigzaw said. .

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