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Wed, 01 May 2013 08:45:00 GMT | By IANS

Indian fashion industry needs to go far: Ritu Kumar

The pioneer in Indian design, known for her ethnic wear, began with four block printers and two tables in a small village near Kolkata and was the first woman to introduce the boutique culture in the country with her brand Ritu


Indian fashion industry needs to go far: Ritu Kumar (© Reuters)

Actress Esha Gupta walks the ramp with designer Ritu Kumar

The Indian fashion industry has grown from being virtually non-existent to being rich and vibrant but still needs to go "very far" and needs to do something to preserve the nation's rich handloom heritage, says veteran designer Ritu Kumar, credited with starting the boutique culture in the country.

"The Indian fashion industry has grown from a non-existent industry to a rich, vibrant one now. There is a revival in indigenous textiles. However, we need to go very far... though the beginning has been made," Kumar, active in the fashion industry for over 40 years, said. Amongst India's most successful designers, she is equally concerned about the deprived condition of handloom weavers in the country.

"In most crafts, handloom weavers are in a poor condition and not enough attention is being paid to preserve the heritage," the 68-year-old fashion veteran said. Talking about her love for textiles and how difficult it is to present old fabric in a modern way, she said: "I usually keep the original aesthetics in mind while modernising the process."

It would be wrong to call the fabrics "old" as "they are classic and can be contemporised very easily".

(Continued)
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