Twitter begins cookie-based ad targeting
San Francisco: Twitter Inc said Wednesday it would begin showing individually targeted ads using cookies, an effective online tracking technology that has also fuelled concerns about internet privacy.
In the case of Twitter, the company will further allow retailers to attach anonymous versions of their customers' email addresses, known as hashes, to Twitter's advertising engine to individually target their customer base.
Privately owned Twitter, valued at close to $10 billion by investors, has ramped up its advertising capabilities ahead of a widely expected initial public offering in 2014.
Trading at the Bombay Stock Exchange closed 125.66 points down to stand at 20729.26. At the National Stock Exchange the Nifty closed 40.90 points down to stand at 6,160.95. Adani Power and Dish TV India were among the top gainers of Group A with an increase of 6.39% and 3.89%.
Date 9 hrs ago, Duration 1:26, Views 8