The tyranny of ‘Know Your Customer’ norms
It is the season for KYCs. For the uninitiated, that is “know your customer”. Your bank wants to know you. Your gas supplier wants to know you. And, of course, your telephone service provider also wants to know you.
Huge caution, though, to those of you who may have a Ghajini-style short-term memory loss; or for those who may be too old, too sick, too busy or just too stressed to remember details.
KYC is not just about giving your address, date of birth and other such mundane stuff — but also about remembering the precise details you fill out in the form, and for several years to come!
A recent experience, and an exasperating one at that, with a telephone service provider bore out exactly why you need to remember precise details you fill into forms: mailing address (pincode included), nearest landmark, bill amount you wrote on your last cheque, down to the decimal! After three attempts to get through an interactive machine called the helpline, I finally met with a voice, which needed to establish my identity. The questions began. Date of birth? No confusion on that.
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Date 20-05-13, Duration 1:20, Views 86