Sun, 26 May 2013 18:00:00 GMT | By PTI

Smartphones eating away digital camera sales: Assocham

In a bid to revive sales, the three major camera brands Sony, Canon and Nikon are resorting to price cuts and high visibility advertising


Smartphones eating away digital camera sales: Assocham (© Reuters)

New Delhi: The demand of digital cameras is declining rapidly as popularity of smartphones has soared and trends show that 92 per cent of the customers are now preferring high end mobile phones. “Smartphones are becoming the main camera of choice by a large number of people and increasingly more consumers are relying on their smartphones instead of compact digital cameras for both still photos and video capture,” Assocham said in its study titled “Digital camera vs smart phones“.

The chamber added the most affected are the sub-Rs 10,000 compact cameras, which constituted over 85 per cent sales in the last five years. “...sales growth of digital cameras with heavy discounts has significantly declined by 20-25 per cent in the last one year whereas the demand of smartphones has increased by over 150 per cent,” Assocham said.

In a bid to revive sales, the three major camera brands Sony, Canon and Nikon are resorting to price cuts, high visibility advertising and deep distribution reach to grow their market share.

(Continued)
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