'Shrek' studio Dreamworks remakes itself with a flurry of deals
Los Angeles: Dreamworks Animation SKG Inc, the studio that built one of Hollywood's largest film franchises on the back of a green ogre named Shrek, has suddenly become one of the entertainment industry's busiest dealmakers.
In the last year, Dreamworks has bought a YouTube network aimed at teenagers and picked up a company that controls such iconic characters as Lassie and Casper the Friendly Ghost. It acquired the rights to the Troll toy franchise and in June, signed a deal to produce a TV series for streaming video service Netflix Inc. It also plans to build a $3 billion entertainment complex with partners in China.
"There will definitely be more deals," Chief Executive Jeffrey Katzenberg said in an interview. "I have never seen more opportunities to build our brand in our 19 years in business."
Katzenberg will not say what else is on his list, or whether he prefers to buy or partner with other companies.
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