Thu, 23 Jan 2014 19:30:00 GMT | By PTI

SBI launches YouTube channel; Twitter is next

YouTube will initially have information about the bank’s products and services and its legacy to begin with and will gradually include philanthropic initiatives


State bank of India

Mumbai: Nation’s largest lender State Bank of India on Thursday strengthened its social media presence with the launch of its channel on popular video sharing website Youtube and said it will also be launching its handle on the micro-logging site Twitter soon.

“The YouTube channel is another platform that will enable us to connect with our customers. SBI will continue to spread its footprint on social media through the launch of platforms like Twitter, shortly,” Chairperson Arundhati Bhattacharya said in a statement.

The YouTube channel, which follows a dedicated Facebook page launch in November, will initially have information about the bank’s products and services and its legacy to begin with and will gradually include philanthropic initiatives, it said in a statement.

SBI, has over 200 years of history. It has over 15,000 branches and over 43,000 ATMs.

The bank statement said the Youtube channel will help it connect with the young and technologically savvy customers.

MSN Mobile News

get connected

Follow.Share.ConnectTwitterRSSMobile

news videos

more news videos