Sun, 07 Apr 2013 18:30:00 GMT | By The Hindu Business Line

Pharmacists encourage customers to buy generic drugs

Some pharmacists are encouraging customers to buy generic medicines to help them save on medical expenses


Pharmacists encourage customers to buy generic drugs (© Reuters)

Hyderabad: In a changing trend, some pharmacists are encouraging customers to buy generic medicines to reduce medical expenses.
 A generic drug is comparable to a branded product in dosage, strength and intended use.

Interestingly, this trend coincides with the increasing focus on public health at affordable cost even as multinational pharma companies are losing patent battles to prevent generics in India. “As a pharmacist, it is my duty to tell customers that they can save money with generics," Akunuri Rambabu, who runs a medical shop here told Business Line.

He has displayed banners at his shop highlighting the gains. Rambabu has over 2,000 customers who regularly buy generic drugs for treating chronic ailments.
 “They are saving 60 to 80 per cent of money they spend on branded drugs," he said. Enquiries reveal that some other pharmacists are also taking a similar path in educating customers.

(Continued)
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