Nokia, Vodafone top Nielsen consumer rankings

Mumbai: Nokia and Vodafone have emerged on top in the latest Nielsen consumer rankings in the country, which ranked brands in six lifestyle categories. E-commerce site Flipkart also shares the top honours, ahead of Amazon and mobile messenger application WhatsApp.

The select categories are international travel, in which Singapore tops, mobile Apps, e-tailing, books, mobile handsets and operators, Nielsen said in a statement. In the telecom sector, Nokia is the most preferred mobile handset brand, followed by Samsung and Blackberry, while among the operators, the second and third place have been cornered by Aritel and Idea.

According to the findings of the first round of Nielsen India consumer rankings, the rankings are based on popularity and consumer experience of these brands, which were ranked in the last quarter of 2012. “While we have always provided uncommon consumer insights for our clients, with this initiative we are taking insights from cities across the country, and giving back to consumers,” Nielsen India President Piyush Mathur said while releasing the rankings.