Mon, 10 Jun 2013 12:30:00 GMT | By IANS

New customer experiences vital to tourism success: Experts

Tour operators need to specialise and find niche areas like weddings, meetings and incentives


New customer experiences vital to tourism success: Experts (© Reuters)

Thiruvananthapuram: Experts have asked travel and tour operators in the country to look at ways to provide new experiences for guests to be successful in a highly competitive space.

Himmat Anand, founder and CEO of Jaipur-based Tree of Life Resort and Spa, says that tourism business in the country often gets stuck in traditional offerings that have remained unchanged.

"Kerala is perhaps the only state to excel in tourism. Most others have been left behind. Tour operators in Kerala are successful because they no longer handle agents for people sitting elsewhere, which is a great business model," said Anand.

He was speaking at the three-day International Conference on Travel Technology (ICTT) India that ended here Sunday. He advised tour operators to specialise and find niche areas like weddings, meetings and incentives.

"Give customers new experiences, don't make it repetitive. Guests are your ambassadors. If you provide them great service, they will effectively do your marketing for free through word-of-mouth," added Anand.

(Continued)
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