Wed, 03 Jul 2013 12:15:00 GMT | By The Hindu Business Line

Mahindra to launch 10 bike models

The company had invested around Rs 700 crore since inception (around five years back) and would invest more in future


Mahindra to launch 10 bike models (© Reuters)

Jaipur: Mahindra Two Wheelers has said it will launch at least 10 models in the next two years. The slew of new products would include new models such as off-the-road bikes, hybrid and electric scooters and variants of existing models.

“We will churn out one model every quarter over the next two to two-and-a-half years, to create newness in the market,’’ Anoop Mathur, President, Mahindra Two Wheelers, said here.

Mathur said the company had invested around Rs 700 crore since inception (around five years back) and would invest more in future.

The company, which has 400 dealerships and 500 touch-points at present, wants to expand those to 600 dealerships and 1,000 touch-points in the next six-to-eight months.

(Continued)
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