Sun, 12 May 2013 14:00:00 GMT | By IANS

Jewellers expect Akshaya Tritiya to reap gold

Jewellers - online as well as those selling through brick-and-mortar stores - hope for brisk business around the Hindu festival when purchase of gold is considered to bring good fortune


Jewellers expect Akshaya Tritiya to reap gold (© Reuters)

New Delhi: A month after gold slumped to its lowest in over 15 months, jewellers are expecting a rise of 15 to 30 percent in sales during the auspicious occasion of Akshaya Tritiya May 13 - given the plethora of offers to woo customers.

Jewellers - online as well as those selling through brick-and-mortar stores - hope for brisk business around the Hindu festival when purchase of gold or other valuables is considered to bring good fortune. It is also said to be one of the most auspicious days for Hindu marriages.

"Last year we saw 25 to 30 transactions on this day. This year we are offering huge discounts and promotions and expect the sales to go up by at least 25 to 30 percent," Gaurav S. Issar, CEO, JewelsNext.com, told IANS.

The perennial appetite of customers for gold pushes up sales of the yellow metal by 10 to 15 percent on Akshaya Tritiya, said Suvankar Sen, executive director of Kolkata-based jewellery retailer Senco Gold Ltd.

(Continued)
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