Thu, 21 Feb 2013 16:12:33 GMT | By The Hindu Business Line

HTC One launched

The 4.7-inch smartphone competes with a crop of devices including the BlackBerry Z10 when it comes to features and the Apple iPhone 5 when it come to convenience and cult following


HTC One launched (© Reuters)

Sydney: The smartphone market might seem like it is getting crowded, but that hasn't stopped handset makers from trying to corner every niche they can find. HTC is one of the fastest growing brands in the smartphone category. In its boldest move yet, the Taiwanese company has launched the HTC One, a smartphone with more than 100 new updates since its predecessor the HTC One X. The launch of the new flagship was done here in the midst of special invitees from around the world.

The new 4.7-inch smartphone competes with a brand new crop of devices including the BlackBerry Z 10 when it comes to features and the Apple iPhone 5 when it come to convenience and cult following. In an attempt to get users to stay updated with news as well as social activity all the time, the company has dedicated one home screen to Highlights where you can pick your favorite topics or people and follow all that's happening around them.

The device sports a unibody construction with a thin bezel and is bound to draw comparisons with the Apple iPhone. The new HTC One comes with a Full HD capable 4-meg rear camera with which HTC has introduced interesting new tweaks. As part of the post processing edits, HTC One lets you crop people who might be photobombing the picture.

In a very 'Harry Potter-esque' way, it gives you the option of viewing your still photos captured as moving images. Apart from the Blackberry BB10 which currently lets you go a couple of icroseconds in time to chose just the right frame in its time shift feature, no other smartphone in the market offers this feature currently.
 

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