Honda bets big on two-wheelers
Gurgaon: Japanese automobile major Honda Thursday said it would launch every quarter new two-wheelers that combine the convenience of scooters with the mileage of motorcycles. Inaugurating a new technical centre at the Manesar Industrial Modern Township, Honda Motorcycle and Scooter India (HMSI) president Keita Muramatsu unveiled the upgrade versions of its scooters Activa, Aviator and Dio.
"April to December 2012 was a year of rapid strides when Honda bucked the market sentiments to grow at a phenomenal 37 percent. 2013 is a year when we will excite customers with speed," said Muramatsu. The Honda Eco Technology (HET) will spearhead the company's global innovation, a spokesperson said.
It combines an integrated system of DEBQ (Design, Engineering, Purchasing and Quality) under one roof to create a globally optimal operating system that advances local development of higher quality product at low cost. "As India becomes the global innovation hub for Honda, customers can look forward to new products by Honda every quarter and also faster delivery of some of our higher demand models with the start of operations of the third facility at Karnataka soon," Muramatsu said.
Honda is planning to open its third unit in Bangalore by the 2014-15 financial year. The company's other facilities are in Gurgaon and Rajastan.