GM to launch Chevrolet Enjoy in two-three months
Hyderabad: General Motors India will launch Chevrolet Enjoy, the Multi-Purpose Vehicle (MPV), in two to three months, a company official said. It will be one of Chevrolet India's three products borrowed from China's GM-SAIC joint venture. While the first product, Sail U-VA hatchback, was launched in November, the Sail sedan was launched here Monday.
Sastry Vempati, vice president, product planning, General Motors India, told reporters that Sail Sedan, the first launch of the year and the MPV would meet the needs of domestic market and establish the company as a key competitor. Chevrolet Sail Premium Sedan is a new global passenger car platform created especially for fast-growing emerging markets.
Engineers at the GM Technical centre-India in Bangalore spent nearly two years refining the platform for India to ensure that it met the requirements of the local market and car buyers. With this launch, GM has entered car B segment, the fastest growing segment in the otherwise sluggish market.
With 40,000 monthly sales, this segment is growing at 41 percent for last three years. Its contribution to the overall market is 23 percent. Claiming that Sail Sedan has redefined styling, comfort and safety, he was confident it would outperform Maruti Swift Desire, which is the leader in the car B segment.