Facebook rolls out video for Instagram
Facebook Inc introduced video for its popular photo sharing application Instagram in an attempt to go to head-to-head with rival Twitter.
The world's No. 1 social network said on Thursday its more than 130 million Instagram users can now record and post 15 second videos on the platform.
The move takes aim at Twitter's Vine video platform that allows users to record and share six-second videos. "There's definitely a one-upmanship going on," said Brian Blau, research director, at Gartner.
Facebook Chief Executive Mark Zuckerberg and Instagram co-founder Kevin Systrom were on hand to unveil the offering at Facebook's Menlo Park, California headquarters.