ASUS aiming for 10% share in laptop industry
Chennai: Taiwan-based Computer component manufacturer ASUS is aiming to garner a 10 per cent market share in 2013-14, eyeing a larger role in India’s laptop industry. “This year we will continue to expand and grow our businesses. We would like to increase our market share to 10 per cent this (financial) year in notebook (laptop) segment and in tablet business about 15 per cent,” Peter Chang, Regional Head — South Asia and Country Manager, ASUS India said after inaugurating the firm’s first exclusive outlet here.
Noting that the domestic laptop market was growing over the last two years, he said worldwide it remained “flat”. On expansion plans, Unaez Quraishi, Director - Sales and Distribution, ASUS India, said the company intends to open 200 outlets across the country this year. “Currently, nationwide we have about 60 plus stores. In this calendar year, we plan to open 200 stores country wide. This is our first store in Chennai”, he said.
Observing that “cannibalisation” of notebook to tablet has been happening in India, Chang later said his company intends to bring “padfone” in the Indian market later this year. A company official said the products sold in India were fully imported from China and the company does not have plans to neither assemble nor manufacture in the country currently.