Thu, 28 Oct 2010 17:20:27 GMT

Suzlon, first Indian company to take to Mobile advertising

Hyderabad: The world’s third largest wind energy company has come up with yet another media innovation by becoming the first corporate advertiser of India to use mobile phones as a medium of serious advertising.


Suzlon, first Indian company to take to Mobile advertising

Suzlon launched the new smart-phone advertising initiative jointly conceived by Suzlon & its agency Dentsu Digital.

Suzlon is promoting its communication through ad banners on Airtel Live. Clicking on one would lead the smart-phone user to a microsite with pages dedicated to spreading awareness about clean energy, how to reduce your carbon footprint and energy security.

Commenting on the initiative Dharini Mishra, Head of Global Brand for Suzlon said "For us at Suzlon innovation is a way of life & we are constantly looking for new and innovative ways to effectively & efficiently reach out to our core target audience.

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