Today, the Honda City has recovered lost volumes. And Maruti Suzuki's very own Swift Dzire is the leader in the segment. And all of this has been at the cost of the SX4, once the darling of its segment. So what went wrong, and why has Maruti Suzuki re-launched the SX4?
There are two stories to the tale. One revolves around meeting the impending Bharat Stage-IV norms beginning April 1, 2010. The other is to infuse life in a car that is being attacked from all sides. So the company has gone ahead and spruced up the interiors, changed the grille and even added the option of a 4-speed automatic to take on the Honda City automatic.
Says Maruti Suzuki Executive Officer (marketing & sales) Mayank Pareek: "The new SX4 with its range of contemporary features is sure to win hearts." But will it?
