‘Social media improves brand equity but distracts employees’
New Delhi: Many Indian companies feel social media sites such as Facebook and Twitter have improved their brand equity and stakeholder engagement but such platforms distract employees at work, says a survey.
The survey by AIMA, grouping of management professionals, found that more than one—third (38 per cent) of respondents believe that social media participation has improved their brand equity as well as stakeholder engagement.
However, about 31 per cent of the respondents were sceptical about using social media for business. Besides, only 24 per cent were found to be allowing employees to use social media sites at work.
On the other hand, 56 per cent of firms surveyed believe that social networking sites distract their employees and another 37 per cent of respondents believe that it would hamper internal and external communication.
BJP leader Subramanian Swamy criticised the Aam Aadmi Party for taking support from the Congress. Swamy said that the AAP has committed suicide by opting for an alliance with the Congress.
Date 23-02-14, Duration 1:43, Views 42710
Date 23-02-14 1:43
Tooltip Information:AAP's alliance with Cong. a suicide: BJPVideo by:Description: BJP leader Subramanian Swamy criticised the Aam Aadmi Party for taking support from the Congress. Swamy said that the AAP has committed suicide by opting for an alliance with the Congress.Rating: 3.22Views: 42710
Date 26-04-14 4:34
Tooltip Information:Ramdev says Rahul goes to Dalit houses for picnics, Cong. reactsVideo by:Description: Yoga guru Baba Ramdev made a shocking statement on Friday that Congress vice President Rahul Gandhi goes to Dalit houses for picnics and honeymoon. Ramdev who is supporting the BJP in the Elections 2014 made the objectionable comments during a press conference in Lucknow. He attacked Rahul Gandhi's 'single' status saying that Rahul wanted to marry a foreigner but was stopped by his mother Congress Chief Sonia Gandhi. He further went on to say that Sonia Gandhi asked Rahul not to get married until he becomes the prime minister. Meanwhile, the Congress party has condemned the statement.Rating: 4.52Views: 8819
Date 11-04-14 3:09
Tooltip Information:CNN-IBN and Microsoft Analytics Center for LS 2014 ElectionVideo by:Description: Largest technology brand Microsoft has joined hands with India’s biggest media Channel CNN-IBN to set up an elections analytics center to help decode the Indian electionsRating: 4Views: 2867
Date 10-04-14 0:55
Tooltip Information:Microsoft and CNN-IBN Join Hands to Analysis the LS 2014 Polls TrendsVideo by:Description: World's largest technology brand Microsoft has joined hands with India’s biggest media Channel CNN-IBN to analyse the Lok Sabha elections 2014 trends.Rating: 4Views: 2414
Date 2 hrs ago 2:00
Tooltip Information:Army Chief Bikram Singh pays homage to Kargil martyrsVideo by:Description: The Army commemorated the 'Vijay Diwas' at the war memorial in Drass sector of Kargil on Friday. Army Chief General Bikram Singh paid tribute to the martyrs of the Kargil war in the ceremony at the war memorial in Drass. Singh will also interact with the families of the martyred soldiers during the day. Besides the Army Chief, other top commanders of the Army, war heroes, martyrs' families, and other dignitaries were present at the commemorative wreath laying ceremony. Each year since 1999, the 'Kargil Vijay Diwas' is celebrated on 26 July every year to mark the exit of Pakistan Army from Indian territory and Indian Army bunkers captured by them.Rating: 4Views: 0
Date 2 hrs ago 3:15
Tooltip Information:Muslims prepare for Eid amid rising pricesVideo by:Description: Indian Muslims in Uttar Pradesh thronged various markets ahead of Eid-al-fitr amid rising prices. Eid marks the end of holy month of Ramadan. Despite crowd in markets, shopkeepers said the business was slow as prices of several commodities had shot up. Inflation and spiraling prices of commodities remained a matter of concern for many Muslims heading to markets for shopping. Eid is a time for visiting friends and family and receiving guests. It is customary for Muslims to buy new clothes and accessories for the festive occasion.Rating: 4Views: 0